On October 23, 1934 the company Healthaids, Inc. filed a trademark application for an advertising slogan it was using to promote its laxative product, Serutan. Early cans of Serutan (and…
Category: Advertising slogans and quotes
Yes, Ivory Soap is “99 44/100% pure.” And, yes – Marilyn really was an Ivory Snow Mom.
One of the most famous and long-lasting advertising slogans in history is the Ivory Soap slogan “99 44/100% Pure.” As recorded in the U.S. Trademark Database, it was first used…
“Enquiring minds want to know.” No use in inquiring why.
There’s a tipping point at which a famous phrase becomes a cliché. The well known ad slogan for The National Enquirer supermarket tabloid – “Enquiring minds want to know” –…
OCTOBER 9 – The Greeks had a phrase for it: “Know thyself.”
On October 9th in the year 28 B.C., the Temple of Apollo at Delphi was dedicated. An inscription on the temple said: “Gnothi seauton.” In English, that’s the famous quotation…
SEPTEMBER 27 – Remember when we used to “Fly the friendly skies?”
Several airline advertising slogans have become memes in our culture even though the airlines that used them no longer exist. For example… “It’s the only way to fly!” – The…