Yes, Ivory Soap is “99 44/100% pure.” And, yes – Marilyn really was an Ivory Snow Mom.

One of the most famous and long-lasting advertising slogans in history is the Ivory Soap slogan “99 44/100% Pure.” As recorded in the U.S. Trademark Database, it was first used in commerce on December 21, 1882. Ivory Soap was created by Proctor & Gamble in 1878. Previously, P&G sold a hard, dense yellow soap made … Read more