August 7, 1988 – Nike’s “Just do it” takes on “Reeboks let U.B.U.”

During the summer of 1988, Reebok and Nike both unveiled new ad slogans to promote their athletic shoes. The Reebok slogan was “Reeboks let U.B.U.” It’s still being used by Reebok today. However, it isn’t quite as well known as the Nike ad slogan that was also launched in the summer of ‘88. Nike’s became … Read more