“All the news that’s fit to print.”

As noted by many sources, “All the news that’s fit to print” — the famous slogan of The New York Times — is linked to the date February 10, 1897. The edition printed on that date was the first to have the slogan printed at the top left corner of the front page. It has … Read more

“When it rains, it pours” started out as a good thing…

Back in November 2009, not long after I first started writing this blog, I happened to see two news stories in a row that had quotes using the saying “When it rains it pours.”  One was a story about the Boston Bruins hockey team, which had just lost another in a series of losing games. … Read more

Ron Popeil created the Veg-o-Matic and inspired the Bass-O-Matic (but didn’t say “It slices! It dices!”)

When Ron Popeil titled his 1995 autobiographical book The Salesman of the Century it was not the kind of exaggeration used in the “As seen on TV” style of ads he pioneered. Ron was born in New York City in 1935. He’s the son of inventor Samuel Popeil, creator of the Chop-o-Matic food chopper and … Read more

10 famous quotes and phrases linked to the date January 10

1. and 2. “The die is cast.” and “cross the Rubicon” “The die is cast” was Julius Caesar’s famous remark on January 10, 49 B.C. as he led his troops across the Rubicon River to start a civil war for control of the Roman Empire. This event also led to the idiom “to cross the … Read more

“Let Hertz put you in the driver’s seat!”

The real life “Mad Men” who formed the Norman, Craig & Kummel (NCK) advertising agency in 1955 share the credit for a number of classic advertising slogans and campaigns that most people still remember. One is the Maidenform bra series of ads that used variable headlines based on the formula “I dreamed I (did or … Read more

Oh, the irony! Tax Day is also a legal anniversary of “Plop, plop, fizz, fizz…”

America’s federal income tax was first created by Congress in 1861, to help fund the Union Army during the Civil War. The original deadline set for paying the tax was June 30. In 1895, that first Federal income tax law was declared unconstitutional and overturned by the U.S. Supreme Court. This little legal problem was … Read more

“It’s not nice to fool Mother Nature!”

The word “chiffon” started out as a French term for a rag or small piece of cloth. Several centuries ago, fabric and clothing manufacturers adopted it as the name of a light, airy fabric. This led to the use of “chiffon” as a generic or brand name for a number of other consumer products, ranging … Read more

“Never let them see you sweat” was launched into our language on this day in 1984…

In 1984, the Gillette Company launched a new series of TV commercials for its Dry Idea antiperspirants that introduced what eventually became one of the famous ad slogans of all time:      “Never let them see you sweat.” According to the Gillette’s trademark registration for the slogan, it was “first used in commerce” on June … Read more

“The Famous Quotes of October 8th,” a short film script by Robert Deis…

EXTERIOR. SMALL CAFÉ IN KEY WEST, FLORIDA – MORNING An old, gray-haired man is sitting at one of the tables at an outdoor café in Key West, sipping Cuban coffee, reading the Key West Citizen newspaper. A very beautiful young woman and extremely handsome young man sit down together at a table nearby. They are … Read more

The ironic dual anniversary of “subliminal advertising” and the Bushism “subliminable”…

On September 12, 1957, market researcher James Vicary held a press conference that made a new term famous. Vicary claimed to have developed “hidden” ads that could be used in movies and TV shows. Ads that flashed by so quickly they were not consciously noticed by viewers, but affected their buying habits. He coined the … Read more