“A Mind Is a Terrible Thing to Waste”

Who coined the famous slogan “A Mind Is a Terrible Thing to Waste”? Discover how advertising executive Forest Long created the iconic UNCF slogan, why it resonated with millions of Americans, and how it became one of history’s most memorable public service campaigns.

“All the news that’s fit to print.”

As noted by many sources, “All the news that’s fit to print” — the famous slogan of The New York Times — is linked to the date February 10, 1897.…

“When it rains, it pours” started out as a good thing…

Back in November 2009, not long after I first started writing this blog, I happened to see two news stories in a row that had quotes using the saying “When…

Ron Popeil created the Veg-o-Matic and inspired the Bass-O-Matic (but didn’t say “It slices! It dices!”)

When Ron Popeil titled his 1995 autobiographical book The Salesman of the Century it was not the kind of exaggeration used in the “As seen on TV” style of ads…

10 famous quotes and phrases linked to the date January 10

1. and 2. “The die is cast.” and “cross the Rubicon” “The die is cast” was Julius Caesar’s famous remark on January 10, 49 B.C. as he led his troops…

“Let Hertz put you in the driver’s seat!”

The real life “Mad Men” who formed the Norman, Craig & Kummel (NCK) advertising agency in 1955 share the credit for a number of classic advertising slogans and campaigns that…

Oh, the irony! Tax Day is also a legal anniversary of “Plop, plop, fizz, fizz…”

America’s federal income tax was first created by Congress in 1861, to help fund the Union Army during the Civil War. The original deadline set for paying the tax was…

“It’s not nice to fool Mother Nature!”

The word “chiffon” started out as a French term for a rag or small piece of cloth. Several centuries ago, fabric and clothing manufacturers adopted it as the name of…

“Never let them see you sweat” was launched into our language on this day in 1984…

In 1984, the Gillette Company launched a new series of TV commercials for its Dry Idea antiperspirants that introduced what eventually became one of the famous ad slogans of all…

“The Famous Quotes of October 8th,” a short film script by Robert Deis…

EXTERIOR. SMALL CAFÉ IN KEY WEST, FLORIDA – MORNING An old, gray-haired man is sitting at one of the tables at an outdoor café in Key West, sipping Cuban coffee,…