“Serutan spelled backwards spells Nature’s.”

On October 23, 1934 the company Healthaids, Inc. filed a trademark application for an advertising slogan it was using to promote its laxative product, Serutan. Early cans of Serutan (and later bottles) featured the words “Read It Backwards” under the product’s name. The trademarked ad slogan, which quickly became famous, made the point more directly: … Read more