“Never let them see you sweat” was launched into our language on this day in 1984…

In 1984, the Gillette Company launched a new series of TV commercials for its Dry Idea antiperspirants that introduced what eventually became one of the famous ad slogans of all time:      “Never let them see you sweat.” According to the Gillette’s trademark registration for the slogan, it was “first used in commerce” on June … Read more