The ironic dual anniversary of “subliminal advertising” and the Bushism “subliminable”…

On September 12, 1957, market researcher James Vicary held a press conference that made a new term famous. Vicary claimed to have developed “hidden” ads that could be used in movies and TV shows. Ads that flashed by so quickly they were not consciously noticed by viewers, but affected their buying habits. He coined the … Read more

SEPTEMBER 6 – OMG re: W. and OB-GYNs

Back in January of 1775, British playwright Richard Brinsley Sheridan’s play The Rivals premiered. It introduced a character named Mrs. Malaprop. Her name was inspired by the French term mal à propos, meaning “inappropriate.” The name reflects the fact that Mrs. Malaprop was very linguistically challenged. In the play, she said lots of funny things … Read more